LIRE, our DNA

Loyalty

GCHB Bank employees must live up to their contractual commitments and be loyal not only to their company, but also to the values it embodies, while looking after the interests of various partners.

Responsibility

Every day, GCHB Bank employees must act in accordance with the laws and regulations (compliance, procedures, various ratios, risks, etc.) that govern banking activity and environmental standards, to avoid exposing the company to any harm.

Integrity

GCHB Bank employees must act with honesty and respect, be true to corporate values and make the right decisions, even when no one is looking.

Equity

The GCHB Bank employee must feel a sense of justice, which means giving everyone their due, or breaking down barriers, creating more inclusive environments and facilitating access to resources and opportunities so that everyone can flourish.

Cross-Border Banking

 

Cross-border banking for U.S

U.S. bank accounts Enjoy your travels with instant cross-border transfers1Legal Disclaimer (opens in popup) and 50,000+ no-fee ATMs2Legal Disclaimer (opens in popup) – you can even send money to your friends and family – all from your phone. Unlimited & instant transfers between the U.S. and CanadaLegal Disclaimer (opens in popup)1 Enjoy free transfers up to $25,000 between your RBC Royal Bank and your GCHB-BANK U.S. accounts — 24/7 with no delay. No more money transfer fees, expensive wire transfers or bank drafts. Pay U.S. bills + send and receive money in the U.S. Pay bills, transfer and receive money with your U.S. bank account and routing number through online banking. Add your U.S. cards to your PayPalLegal Disclaimer (opens in popup)‡,Legal Disclaimer (opens in popup)39 account to send money to friends and family in the U.S. Access to 50,000+ no-fee ATMs in all 50 statesLegal Disclaimer (opens in popup)2 Plus cash back at large retailers like Target,Legal Disclaimer (opens in popup)‡ Costco, CVS and Walgreens

Sustainability at GCHB-Bank

We partner with our clients to help them mobilize their capital toward a more sustainable world. Our sustainability and impact vision is to be the bank for the next generation. To help us get there our sustainability and impact strategy is based on three strategic pillars: Protect, Grow and Attract. The importance of sustainability and culture to GCHB In 2024, we made further progress in advancing our sustainability and culture agenda. We have done so both based on our commitment to further evolving UBS’s culture as well as our continued ambition to be a leader in sustainability. Our sustainability and impact strategy is based on three strategic pillars: (i) Protect: manage our business in alignment with our sustainable, long-term strategy and evolving standards; (ii) Grow: embed an innovative sustainability and impact offering across all our business divisions; (iii) Attract: be the bank of choice for clients and employees..

MARKETING

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